Media Strategies for Marketing Places in Crisis

Name: Media Strategies for Marketing Places in Crisis
Author: Eli Avraham

Eli Avraham

Taylor & Francis Ltd

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Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

Výběr knih autora Eli Avraham