Marketing Tourism Products

Name: Marketing Tourism Products
Author: A.V. (University of Strathclyde) Seaton

A.V. (University of Strathclyde) Seaton, M.M. (University of Surrey) Bennett

Cengage Learning EMEA

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Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.

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