Marketing Strategy and Management

Name: Marketing Strategy and Management
Author: UK) Australia and Special Professor of Marketing at Nottingham University Business School Visiting Professor of Marketing at Monash University Michael J. (University of Strathclyde Baker

UK) Australia and Special Professor of Marketing at Nottingham University Business School Visiting Professor of Marketing at Monash University Michael J. (University of Strathclyde Baker

Bloomsbury Publishing PLC

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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