Marketing Research

Name: Marketing Research
Author: Ray (University of Stirling) Kent

Ray (University of Stirling) Kent

Cengage Learning EMEA

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Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

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