Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Name: Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
Author: Sweden George (Umea Univ Tesar

Sweden George (Umea Univ Tesar, Usa) Univ Of Wisconsin-whitewater, Sweden) Jan (Umea Univ Bodin

World Scientific Publishing Co Pte Ltd

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Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

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