Managing in the Media

Name: Managing in the Media
Author: William Houseley

William Houseley, Tom (Tom Nicholls is Nicholls, Senior Lecturer in Media Theory at the University of Lincolnshire and Humberside.), Ron Southwell

Taylor & Francis Ltd

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Divided into three sections, this book addresses the essential issues of managing media. It analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.

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