Managing Global Innovation

Name: Managing Global Innovation
Author: Oliver Gassmann

Oliver Gassmann, Roman Boutellier, Maximilian von Zedtwitz

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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What are the secrets of competitive R&D on a global scale? Based on research with hundreds of R&D executives from more than 80 companies and 1000 R&D laboratories, this work presents fresh concepts and trends in global R&D management. It also includes case studies from 22 best-practice companies that show how to put these concepts into practice.

Výběr knih autorů Oliver Gassmann , Roman Boutellier , Maximilian von Zedtwitz