International Place Branding Yearbook 2011

Name: International Place Branding Yearbook 2011
Author: Robert Govers

Robert Govers, Frank M. Go

Palgrave Macmillan

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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

Výběr knih vydavatele Palgrave Macmillan