Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Name: Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark

Margaret Mark, Pearson Carol

McGraw-Hill Education - Europe

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

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Výběr knih autorů Margaret Mark , Pearson Carol

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