Handbook of Market Intelligence

Name: Handbook of Market Intelligence
Author: Hans Hedin

Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

John Wiley & Sons Inc

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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.

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