Globalisation and Advertising in Emerging Economies

Name: Globalisation and Advertising in Emerging Economies
Author: New Zealand) Wellington Lynne (Massey University Ciochetto

New Zealand) Wellington Lynne (Massey University Ciochetto

Taylor & Francis Ltd

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Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

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