Global Competitive Strategy

Name: Global Competitive Strategy
Author: Illinois) Daniel F. (Northwestern University Spulber

Illinois) Daniel F. (Northwestern University Spulber

Cambridge University Press

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Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.

Výběr knih autora Illinois) Daniel F. (Northwestern University Spulber