Entrepreneurship & Small Business Management in the Hospitality Industry

Name: Entrepreneurship & Small Business Management in the Hospitality Industry
Author: Conrad Lashley

Conrad Lashley, Darren Lee-Ross

Taylor & Francis Ltd

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Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.

Výběr knih autorů Conrad Lashley , Darren Lee-Ross