Direct and Interactive Marketing

Name: Direct and Interactive Marketing
Author: Indiana University) Robert Hartsook Professor of Fundraising Indiana University Adrian (Robert Hartsook Professor of Fundraising Sargeant

Indiana University) Robert Hartsook Professor of Fundraising Indiana University Adrian (Robert Hartsook Professor of Fundraising Sargeant, Univ Professor of Marketing University of Westminster Business School Douglas C. (Professor of Marketing West

Oxford University Press

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Offers a comprehensive review of the principles of direct, database, and interactive marketing. This book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan.

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