Competitive Strategies in European Banking

Name: Competitive Strategies in European Banking
Author: Barcelona) University of Navarra IESE (Instituto de Estudios Superiores de la Empresa) Professor IESE (Instituto de Estudios Superiores de la Empresa) Jordi (Professor Canals

Barcelona) University of Navarra IESE (Instituto de Estudios Superiores de la Empresa) Professor IESE (Instituto de Estudios Superiores de la Empresa) Jordi (Professor Canals

Oxford University Press

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This is a strategic analysis of the European banking sector using Michael Porter's framework for industry and competitor analysis. The book surveys both the changing structure of the commercial banking industry in Europe and the strategic implications of these changes for the major players in the leading five EC countries.

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