China Goes West

Name: China Goes West
Author: Joel Backaler

Joel Backaler

Palgrave Macmillan

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Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Výběr knih vydavatele Palgrave Macmillan