Brand Storytelling

Name: Brand Storytelling
Author: Keith A. Quesenberry

Keith A. Quesenberry, Michael K. Coolsen

Rowman a Littlefield

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664 Kč

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of todayÂ’s digital first media landscape.

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