12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Name: 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Author: Patrick Barwise

Patrick Barwise, Thomas Barta

McGraw-Hill Education

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How to succeed as a marketing leader in todayÂ’s global, digital world

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12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

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